About Us
Modern magic is on a mission to curate highly desired, high-quality scents that transport you to a different world
Something magical is brewing
THE CRAFT
At Modern Magic we believe that craftsmanship and intention matters. When it comes to our packaging, we left no detail unattended in constructing the design identity of our bottle. For the past 3 years we've been working on evolving our bottle into what it is today. Taking inspiration from the elegance and luxury of wine packaging, we designed our cap to mimic the style of bottle sealing wax in a sleek and modern way, and crafted our bottle to allow the perfume to shine.
THE POWER OF SUPER NATURE
Creating harmony between our craftsmanship and consumers starts with transparency. We strive to democratize our fragrance process so you get final say on what you put on your body and into the environment.
100% natural initiatives can hurt the environment. Nature’s bounty is not as infinite as we’d like to think, and some extracts popular in perfumery have been plucked to near extinction. Not to mention, it harms soil biodiversity to have swathes of land growing a single crop. For example, that’s why we use a bioengineered rose oil instead of a farmed one – it would take 252,000 petals to create just 5ml of rose oil.
Each artisanal perfume by Modern Magic is formulated without preservatives, parabens, or phthalates. They are also vegan, cruelty-free, and non-toxic.
FLAUNT YOUR MAGIC, THE WAY YOU WANT
Designed to be worn individually or layered, our formulations are crafted with intention for you to freely explore the endless combinations. All scents are genderless, eliminating boundaries and blurring the lines between stereotypes. Our formulations intend to bring out the magic in you. Allowing you to create new experiences while appreciating the memories that are captured in each bottle.
From our founders
Modern Magic is fragrance inspired by perfect moments of everyday magic, however fleeting. Crafted by artisans, Modern Magic bottles those moments that cannot be replicated and uses the science of scent to immortalize them in your own personal scent soundtrack. We see magic everywhere: a just-right cup of coffee as rain beats down against the window, your eyes meeting for the first time with someone you’re going to know for the rest of your life, a refreshing shower after a long day at the beach.
And we see magic in you. The captivating qualities we all have bottled within us, should we choose to use them – effortless confidence, a willingness to explore, a curious mind and a fearless spirit.
We place our master perfumers’ craftsmanship first, and give them free reign over the world’s highest quality ingredients. We know good things take time, so each fragrance can take a while to perfect before we bring it to you, but it means the results are singular and unparalleled.
